Speaking to Multiple Audiences at Once
This workshop explores strategies for speaking to multiple audiences at once—specialists like yourself and others who might simply benefit from what you have to say, or at least your way of saying it. The discussion will range from writing style at the level of sentence and paragraph up to topic selection, working with agents and trade imprints, marketing and promotion. Berson will share stories from his own efforts to write books with what publishers refer to as "crossover appeal."
Produced by the Max Planck Institute for the History of Science